Notebook, laptop and home repair notes on a desk

Author of our home repair guides

Joyce Parpinelli, SEO Strategist & Content Editor

Joyce writes and edits the home repair guides on this site. Every guide is checked against official sources and reviewed for accuracy by the Csiszer Property Maintenance team.

Joyce Parpinelli, SEO Strategist and Content Editor

Joyce Parpinelli is an SEO strategist and content editor, and the founder of WebJoy Sites.

She works with SEO, local SEO, website architecture and content strategy, planning, writing and editing content based on search intent and the questions people are looking to answer online.

For Csiszer Property Maintenance, Joyce is responsible for the SEO and editorial structure of website content, helping organize information into clear, useful resources for New Jersey homeowners. Technical information related to handyman and home repair services is reviewed by the Csiszer Property Maintenance team.

Before working in digital marketing, Joyce spent more than 15 years in the airline industry, including roles at LATAM Airlines and GOL, two major airlines in Latin America. Her experience included passenger service, team training, process analysis and airport coordination.

Her background in aviation shaped the way she approaches her work today, with an emphasis on clear processes, careful review and customer experience.

Experience

Joyce has worked in SEO and content since 2019, after more than 15 years in aviation customer service, training and operations.

  1. Founder & SEO Strategist, WebJoy Sites

    October 2021 to present

    Plans and builds websites and SEO strategies, including site architecture, local SEO, technical and on-page SEO, and content strategy, editing and optimization.

  2. Founder & Content Creator, Legado de Viajante

    August 2019 to present

    Runs a travel content site end to end: research, editorial planning, writing, editing, publishing and updating guides built around search intent.

  3. Airport Coordinator, Baggage Services, GOL Linhas Aéreas

    May 2015 to March 2019

    Led the team supporting baggage cases across national and international airports, and presented two improvement projects at a WorldTracer global committee that were approved and implemented worldwide.

  4. Senior Analyst, Training Instructor and Baggage Lead, LATAM Airlines

    December 2004 to April 2015

    Moved from baggage agent to team lead, instructor and senior analyst, training teams in Brazil and abroad and improving procedures and customer service.

Education

Joyce holds a postgraduate degree in business management with an emphasis on marketing and a bachelor's degree in tourism.

  • ESPM

    Postgraduate degree (lato sensu) in Business Management with an emphasis on Marketing, 2013 to 2014.

  • São Judas Tadeu University

    Bachelor's degree in Tourism, 2002 to 2004, with early work in airport passenger service.

Guides by Joyce Parpinelli

Joyce's guides for New Jersey homeowners, each reviewed by the Csiszer Property Maintenance team. New guides are added as they're published.

Have a Repair These Guides Don't Cover?

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